Who are RPF Projects?

RPF Projects was founded in 2008 to provide an outsourced shop design and project management service to retailers looking for quality, design and cost effective retail interior designs.

The company has grown over the years as RPF has expanded its professional expertise by recruiting specialist retail designers and project managers to join the team. 

The retail industry has its own unique dynamics and drivers. With this in mind, we have placed emphasis on building our team with people from a retail background who have the experience of and can empathise with pace and pressures faced by retailers.

With a combined experience of over 120 years in the industry working with many high street and luxury brands, we successfully manage high quality projects within time and budget constraints, delivering multi million pound store roll-outs to small scale pop-ups, complex airport projects to head office relocation programmes 

Peter Daniels MCIPS - Director

Peter is RPF’s founder and Managing Director and has nearly 30 years’ experience working in retail shop design and project management. With a successful career in retail property services and sourcing for fashion retailers including Burton Group, Arcadia Group, Rubicon and Mosaic Fashion, Peter’s retail experience extends from procurement and facilities management through multi-site national and international store development.

Peter’s vision for RPF Projects is to use his extensive project and cost management expertise to help other retailers focus on their core retail activity.
For RPF Projects clients this means outsourcing all the practical aspects of opening new shops and managing existing estates in order to focus on their core business: optimising their retail presence and maximising sales.

Jason Simpson – Project Manager

Jason has provided project management services to the retail and leisure industries for many years, working with clients such as Mamas and Papas, Joules and Kurt Geiger, and is highly respected in his field. 


Paul Toomey – Project Manager

Paul’s background in retail design and project management has seen him work with many high street brands and in particular he has gained extensive experience of managing complex airport projects, as well as large head office relocation and refurbishment programmes. 


Chris O’Neill – Project Manager

With an engineering and technology background, Chris has almost 20 years’ experience in retail project management. Working in senior client account manager roles, Chris has worked both in the UK and internationally on large refurbishment projects and rollout retail programmes for many high street retailers.  


Terri Diep - Designer


Terri has worked in the retail design industry throughout her career, working on large scale store planning & design projects through to high street & airport retail, both in the UK and internationally; she also has experience and knowledge in shopping centre approvals.
Terri has worked with many brands such as Selfridges, Harrods, Fenwick and intu.

Vicky Morse - Designer

After graduating with a degree in Interior Architecture and Design Vicky chose to specialise in retail design and has worked for some of the big design agencies.  With over a decade of experience from concept design through to retail design and roll outs, and clients ranging from Hobbs to Fred Perry and JD Sports.




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retail project and cost management
RETAIL project & COST management
Retail Interior Design Service design and concepts
full outsourced service retail project management